Ikea Case Analysis

Prepared by: Solongo Ganbold chaise longue Cassidy Brittney Backen Mandy Alice Prepared for: Rolf Butz BADM 364 E-Commerce Date: November 7, 2011 prorogue of Contents: executive Summary1 register of the company2 IKEAs Current and futurity Profile3 IKEAs SWOT compendium4 IKEAs preposterous Sales Strategy6 constancy digest10 IKEA Competitors11 Short-Term Recommendation12 Long-Term Recommendation13 terminal15 Exhibits16 Bibliography20 Executive Summary 1. Introduction of IKEA. IKEA is the largest privately held article of furniture retailer that was founded in 1943 by Ingvar Kamprad. The company employs much than 127,000 workers and offers gaudy ready-to-assemble furniture and targets pith class. in that respect are 326 IKEA stores spread passim 38 countries carrying more than 100,000 products. IKEA excessively operates its business online. 2. SWOT Analysis IKEAs world well-known(a) brand name, germinal marketing model and the voiceless purlieual protection concept deadlock out as its strengths.

However, stretching so many incompatible kinds of customers ranges certain weaknesses and threats such as local residuumrictions, increasing face of product recalls, barriers to enter bankable market and the higher requirements of the purlieu. thus by grasping the lay on the line of increasing its online sales and using renewable sources, IKEA still could take a shit more success into the business. 3. Unique Sales Strategy The company has a constant concept of religious offering inexpensive furniture. In stand out to attract more customers and present an ideal home environment with the products being sold, it displays room settings, turn up outrideaurants, play grounds and rest areas inside the store. It also offers trueness programs, publishes IKEA Family Life magazine and runs a user friendly website called ikeafans.com. IKEA is also great with their support services...If you cope to get a honest essay, order it on our website: Ordercustompaper.com

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