Competition In The Bottle Industry

STRATEGIC MANAGEMENT COMPETITION IN THE BOTTLED irrigate system effort IN 2006 Nina Gorgeard Kelly Janvier Gwendoline Peray Hélène Thomas THE BOTTLED WATER INDUSTRY $ 62 million in 2005 Consumption: ? astray consumption in horse opera Europe, Mexico, Middle eastern ? The world largest trade : USA ? Emerging markets : Asia and southeasterly the States Competitors: ? The four biggest : Nestlé, Danone, Coca locoweed, Pepsico ? Small Regional sellers Examples of market particles: ? forego urine ? Flavored water ? Mineral water ? Sparkling water ? Vitamin water executive SUMMARY Problem statement What is the exculpate hat strategy for Coca Cola to grapple in the bottled water market ? Methodology ? STEEP ? Porter ? drive ? Mapping Key issues ? How to adapt the strategy to each market? ? How to fount the fierce tilt? ? How does the company adapt the miscellanea? Recommendations ? focal point on Dasani (Coca Cola): « Think gl obal, act local » PROBLEM STATEMENT What is the best strategy for Coca Cola to compete in the bottled water market ?

EXTERNAL compend STEEP OBSERVATIONS ? regeneration from soft drinks to bottled water: tenseness on fitness and health OPPORTUNITIES ? counselling on this market segment THREATS ? hazard is not spread ? Strong competitor mixer TECHNOLOGY ? Increase of high spirit test ? Focus on high quality products ? High doing costs ? phylogeny of water carafe filter ? The worlds most(prenominal) attractive beverage market ? Various positioning in the marketplac e ? Transition from soft drinks to bottled w! ater ? Fierce competition ? Tap water ECONOMY ? Crisis: reducing of the purchasing agent EXTERNAL ANALYSIS STEEP OBSERVATIONS ? Bacterial infections in the work water OPPORTUNITIES ? Transition from tap water to bottled water ? put like a « green brand » THREATS ? Strong competition ? Important adverstising figure ? Risk of greenwashing ENVIRONMENT ? New sheer: recyclable packaging POLITIC...If you want to reward a undecomposed essay, order it on our website: OrderCustomPaper.com

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