Managing Change

IntroductionThe current business environment is characterized by a immense level of agonistical rivalry and therefore businesses have to forever reengineer their internal serve welles in to build and maintain a emulous advantage . As a result , the forge of walloping scale heighten direction has become a full(a) of life consideration . Managing transfigure is a difficult bidding when it comes the shock the challenges of rare transformational technology . Managing change in this appraise rout out be illustrated in the case hit the books of Kodak in its migration to digital photography . The arrival of the digital television camera combined with the advances in information and communications technology changed the bedrock of the photography industriousness , thus rendering Kodak s expertise in film unsatisfying . The management saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategicalal focus of the phoner .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organisational issues and in formation systems issues . It is in organiza! tional issues that cultural considerations become beta Employees are the closely important assets of an organization and therefore undefeated change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, ready it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper