Term Paper: International Marketing Methods

This is a term paper on world-wide marketing methods. To choose the threat facing the UK high(prenominal) learning institutions, one has to assure the multinationalistic marketing methods and techniques active by its former partners.\n\n\nTo say the threat facing the UK higher(prenominal)(prenominal) education institutions, one has to find the international marketing methods and techniques busy by its former partners. The UK higher education sector is not only competing with another(prenominal)wise position language speaking countries desire the United States, Australia and Canada, but it is overly competing with non-English speaking countries like France, Germany, Japan, Russia, India and other European countries, who argon offering educational programmes in English. The UKs main marketing points were its educational persona; the fact the language of direction was English, the international recognition of its educational programmes and the shorter duration of the educational programmes (UKCGE 1999). However, these advantages and unwrap selling points could be advantageously replicated and copied by other institutions, as was proven by the offering of educational courses in other non-English speaking countries. The UKs competitors have in any case capitalised on whatever of the drawbacks of the UK higher education sector, which include the woo of studying in the UK, the insufficiency of scholarships, teaching assistantships, research assistantships, nursing home Office regulations and the difficulty in finding employment in the UK on intent of study (UKCGE 1999, Baldwin and James 2000). The cost of projection a degree in the UK is considered to be higher than its competitors, considering some do not levy an international student tariff, which presents cost advantages to potential international students. some other key factor in the decline of the UK higher education sector are the main office Office regulations which det ermine whether international students can secure gainful employment on completion and during the period of study (Mortimer 1997). However, anterior to 1999 international students could only ca-ca if they got permission from the authorities, and even afterward(prenominal) that the number of hours they could work was trammel to 20 hours per week. Even after completing the educational programme, international students still face unmitigated work permit regulations which do not seem to befool into account the initial enthronement into the economy (Psacharopoulos and Patrinos 2002). These very factors are the same ones being employ to market other institutions to international students, as other countries sire up with ways and bring forth their higher education sectors to take advantage of the UKs shortcomings.\n\nKindly ramble custom made Essays, boundary Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, model St udies, Coursework, Homework, Creative Writing, Critical Thinking, on the essay topic by clicking on the order page.If you command to get a serious essay, order it on our website:

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