BLENZ Coffee case study Essay

BLENZ Company ProfileBLENZ chocolate is a Canadian chain of license drinking chocolate shops. BLENZ was founded in Vancouver in 1992, and has expectant to over 82 franchises in half dozen countries. Presently the majority of locations ar situated in British Columbia, with 35 planetary stores in the United Arab Emirates, Kuwait, the Philippines, China and Japan. BLENZ is in general a java shop, but to a fault serves a variety of piquant and frigidity potables, desserts, and assorted food items such as wraps and sandwiches.BLENZ SWOT AnalysisStrengthsExtensive drink menu whacking food and dessert survival comp ared to competitionFree profits at 41 java kinsfolk locationsTalented baristas (coffee-maker, waiters)Quality coffee loft and teasCanadian- deliverershipInnovative beverage developmentLarge coffee houses selection to distinguish loss leaderConsistencyWeaknessesNo clear betray directionNo clear value or missionMixed messaging, withal many claimsContradictor y aspirationsNo arranged communication tone, language, mannerNo consistent communication imagery, typography, designLess torso across outlets compared to competitorsLess focused on experienceUnknown company level and back cornerstoneFranchisee-operatedOpportunitiesShowcase largest menu of most coffee housesIncrease awareness of rat innovative drinksEmphasize talented and award-winning baristasCanadian owned and operated (started in Vancouver)Alternative to global coffee house chains, something some(prenominal)(predicate) Consistent experience of a chain, with the aura of a local cafe A lot of action at coffee housesThreatsCompetition from better-known coffee houses drinking chocolate houses with better locationsCompeting coffee houses companies with higher reference products Competing coffee houses companies with higher sensed timber Competing coffee house companies with higher perceived status Independent coffee houses range of a function coffee housesInexpensive coffee houses import coffee or complimentary coffee at work or military controles Cafes with larger menu selectionStatus in middle ground between brand leader and independent cafes People qualification coffee and beverages at homethither are many reasons for BLENZ chocolates success so far and this comes from their ordain to have convenient locations for the Customer. Moreover, their products are of the highest calibre and their service continues to bring people back.BLENZs HistoryBLENZ umber opened its commencement exercise store in February 1992 on the break of Robson and Bute Street in Vancouver, British Columbia. The set-back BLENZ store was to be a scrutiny ground to ensure that the concept and systems were soaked enough to grow and compete with opposite international chains. The founders of BLENZ umber are Brian Noble, Sarah Moen and Geoffrey Hair, from each one bringing his own personal strengths and have bringing a wealth of line of descent experience to BLENZ COF FEE. The success of BLENZ COFFEES graduation exercise store and the founders commitment to didactics and standards do franchising a natural choice. right away BLENZ now has 61 stores in British Columbia and as well operates internation every(prenominal)y in Japan and the Philippines.BLENZs PhilosophyBLENZ COFFEE is a reward retailer of hand-crafted coffees, exclusively leaf teas, Belgian hot chocolate and other innovative and exquisite specialty beverages. From the start, the founders of BLENZ COFFEE have ever so had a passion for musical none. This passion is reflected in our commitment to using only received, premium ingredients in their beverages. All BLENZ beverages are made in-store from only the highest quality ingredients available. It is this commitment to component quality beverages, prepared with care and circumspection by their highly trained baristas, in a warm and contemporary environment that has fuelled BLENZ COFFEES growth from its inception.BLENZs Pro ductsBLENZ COFFEE are retailers of high quality whole bean coffees, beautiful whole leaf organic teas and premium Belgian chocolate beverages to name but proficient a few of their product offerings. They are known as experts at authentic preparation methods and handmade beverages. They are not just purveyors of exciting and innovative beverages they overly offer a fabulous selection of baked goods, breakfast, lunch and snacks, among other red-hot treats to tempt Customers.BLENZ How to retrieve concerned by incomingThey are aware of this incident which is that todays world could not be more uncertain. Unemployment continues to rise the gunstock market continues to f only. BLENZ take control of the future of unemployed valuable people, with their career opportunities.BLENZ How to feel concerned by Canadians life-styleEven in the face up of economic uncertainty, consumers still demand their deary affordable luxuries like premium coffee and tea. Canadas coffee market is a $3 B illion Dollar industry. Coffee is still the most popular beverage in Canada and second only to water, of all beverages consumed among adults 25 and older. And quality teas, are alike rapidly gaining in popularity. BLENZ premium coffees and teas are second to none. They give people their come across to seize the opportunity to enjoy their lifestyle and profits with a successful BLENZ COFFEE franchise.BLENZ How to combine Career Opportunities and Safety commit your long held dream to own your own business, and really be the Boss without all the trial and error that goes into a peeled business venture. BLENZ helps you manage the risks and become a leader in your local business community. BLENZ COFFEE shops are known as fun, and fast paced social environments. Theyre also a secure training ground for children to gain self-reliance and pride as young entrepreneurs.BLENZ The will of being overBLENZ has opportunities in both established and peeled markets they are making available f or the first time. You can develop one store. Or you may wish to be considered for an celestial orbit Development opportunity to open several stores in a Territory. Typical stores be range from $225,000 to $400,000, depending on store size.BLENZ fiesta & Events partnerVancouver FilmfeteFringe FestivalBLENZ & restrain CruisesBLENZ & The Beat 94.5FMMatcha Photo passage of arms