'Creating market value for consumers\r'

'The plan is for the universe of an ethnic Arabian/ Middle Eastern eatery allegeing diversion programs in Fairfield County, Connecticut.\r\nArabian Nights is a twisty new ethnic eatery set in Fairfield, Connecticut. The emphasis of the restaurant is going to be Oriental cuisine, with up-to-date and traditional recipes. Besides, Arabian Nights impart offer regular simple dishes for the companions of the consumers who for some fence are non attracted by the rich and downcast Oriental food. The restaurant restore aside also offer evening shows featuring costume displays, fashion shows, dancing, and singing so that customers could taste a flavor of the Orient.\r\nIn our opinion, the food market need for the creation of this product is knowing by the relative scarcity of ethnic cuisine offerings in the vicinity of Fairfiled, CT. The area also misses rich entertainment possibilities.\r\nThe relate in ethnic foods surges in the US market as people are more and more dine out and their tastes shift towards gourmet cuisine. Bakers’ dozen report on food service trends for 2004 cites the trend for original ethnic foods as one of the nigh important for the year. The authors of the study believe that the original recipes entrust increasingly replace â€Å"mall ethnic get it on” that is typically â€Å"Americanized version of ethnic food” (Bakers’ cardinal 2004).\r\nAs one can see from the Megasite carry to Dining, Fairfield county restaurant owners offer their customers predominantly uniform meal styles, flavored by some intermittent Chinese, Japanese and European ethnic cuisines (Megasite Guide to Dining). In part this is conditioned by the relative lack of ethnic transmutation in the area cited by the participants of the high naturalize focus group (Long Range architectural plan 2001-2006).\r\nArabian Nights lead be the first restaurant in the area that entrust combine eating out with entertainment. The shows testam ent be relatively low-priced as compared to the offerings of the entertainment places like concert halls and theaters ($6-10 per person price of admission fee on the night of the performance), and will add up excitement to the evening out experience.\r\nThe restaurant will cater both to those who are interested in the Middle Eastern culture and customs and those who deal only a fleeting wish to get an exotic meal. The decorations of the interior will feature paintings of the Arabian lifestyle, exquisitely designed modern and ancient maps of the office and a few recipes of the simplest Middle Eastern foods posture in trendy frames. In the future, the restaurant will aspire to become the renowned local venue and a community specialty.\r\nThe focus of the restaurant will be on both food and entertainment. Considering the creation’s interest in exotic dishes, Arabian Nights will offer the Oriental food, the area untapped by other fashion restaurants in the vicinity. As tod ay’s public is taking an interest in health diet, the restaurant needs to mark the fact that it is apply healthy ingredients, and the food is not fattening.\r\nThe latent customers will include young couples in their 20s and 30s, as well as older public. The potential visitors will be also couples with kids who might seize on an interest in the show and educational displays in the establishment.\r\nThe message of the product offerings will be communicated to consumers using various communication channels. The primary vehicle will be advertising including ads in local newspapers, strong commercials on local TV channels, and Internet ads placed on websites on local entertainment and dining opportunities.\r\nBesides, the first shows are expected to attract a great deal of publicity that will be resisted by the company’s pres releases. The restaurant hoped to achieve publicity also by granting support to the local â€Å"Feed the Hungry” programs.\r\nWorks Cite d\r\nBakers’ twelve Foodservice Trends: Trends for 2004. Retrieved Jan.12, 2004 from the Hubert Company website: http://www.hubert.com/pdf/hubert-foodservice-trends.pdf\r\nFairfield Public Library. Long Range Plan 2001-2006. Part 9 †Appendix A. Focus mathematical group Results. Retrieved Jan.12, 2004\r\nMegasite Guide to Dining. Current Restaurants, Caterers and Delicatessens. Retrieved Jan.12, 2004 from Megasite Guide to Dining: http://www.culinarymenus.com/current.htm\r\n \r\n'