Case Study: Relationship Marketing Plan for Loewe

WHAT IS RELATIONSHIP MARKETING? Relationship market is a business philosophical system which aims to develop strong relationships with a range of stakeholders, such(prenominal) as suppliers, media, in stipulati stardiaries and universal organisations, as well as with nodes. The concept emerged at the primal 1980s. LOEWE COMPANY PROFILE Loewe AG is a German tummy with the home in Kronach. It is a phone/video technologies federation which as well has partnerships and subsidiaries in opposite European countries such as; Belgium France, Italy, Austria and Holland. CURRENT SITUATION - Online shape form for product. - rattling detailed study on products. - Customer Care department accessible on cyberspace as well as offline. - Current particle for innovatives. CHANGES CUSTOMER RELATIONS - Loewe surplus customer card - Newsletter - Personalized network page - Customer questionnaire - accost cards - bare offers based on undisturbed data - Special treats and offers to paying customers SALES AND after SALES - Excellent sales service - Feedback Calls - Promises for forthcoming offers - Keywords: Listen and Solve - considerable term warranty - Provide options for delivery, installation etc.

- retail merchant choice concord to customer needs PUBLIC RELATIONS - Increase brand awareness - Sponsorships of spicy caliber applied perception programs - Stimulate word of sass about the products - Presence in fairs across countries operated RESEARCH AND DEVELOPMENT - Adjust to new needs and desires - Increased rivet on innovation - Focus grouping research for product improvement RETAILER RELATIONS - one(a) to one meetings at the headquarters - Gifts and cards on special events - didactics offers according to incarnate culture - Newsletters about corporate information - nonionic feedback meetings - parade special intimacy about problems - Increased quality of service - Special treatment - Effective honour system - Presence in technical B2B fairs (ex: CeBiT International) - Team-building, orientation, think activities (for... If you want to deliver a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper