Brand Personality Framework Essay

SinceritySincerity brands be those which makes caring video towards customers by showing honesty, wholesome and Cheer. recitationsDalda is comes under sincerity category because the side statement (JAHA MAMTA WAHA DALDA) shows the sincerity towards customers and culture. Cadbury dairy milk is also the good ideal of sincerity because they ar positioning themselves as Toh phir kuch meetha ho jaye which shows that it is utilise on the occasions of happiness and also shows sincerity and respect toward customers. There customers be kind and family-oriented.ExcitementThese type of products promote daring, imaginative and swashbuckling surround and target people which are experiencers.ExamplesMountain dew and Marlboro cigarettes create daring and adventurous environment in their ads and usually target young people who are experiencers. They show the different style in their ads which are apart from timed drinks and regular cigarette brands. There customers are care free, youthful and halting in nature.CompetenceThese brands are famous and successful in market. These products force customers because they are reliable and intelligent.ExamplesMost of the Sony customers are incorruptible and not fudge to shift to other brands. Same case is for Lipton, many people countenance tradition of drinking Lipton tea because their ancestors also drink this also. Sony and Lipton, these types of brands have loyal customers and are successful and reliable in market.SophisticationSophisticated brands are those brands which targets upper order and have charming look. They promote executives and decent style.ExampleMercedes and Rolex two brands have similar image in customers mind, both offer luxury and charm. These both brands target upper class and their advertisements are not for everyone, there advertisements are very rare and in some specific regions.Their customers are elegant, prestigious and pretentious in nature. callosityIn this category kindling and exterior products comes which have long military posture and strong nature. These are usually outdoor products which can be used in travelling and have long life.ExamplesHummer and woodland both targets the people with tough personalities who likes to travel and hike and prefer adventure in their lives. They both gives strong durable quality products to survive the ridged and tough areas in travelling like in villages and hilly areas. Their customers are outdoor loving, loves travelling and have athletic behavior.