SWOT Analysis of Ryanair Holdings PLC Essay example -- business, case

This report is base on Ryanair Holdings PLC which was complete in 1985. Ryanair obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus racy fare duopoly on the Dublin-London route. Services are launched with two (46-seater) turbo prop BAE748 aircraft (Ryanair, ND). Ryanair Holdings PLC is an Ireland based airline which is the largest natural depression fare airline with 32 bases & all oer 800 low fare routes across 26 countries, connecting 146 destinations. Ryanair fleets are made up of 196 Boeing 737-800 crafts with a seating capacity of 189 seats. Its aims are to deliver a further 102 aircrafts over the next 3 years. Ryanair currently employs more than 6,000 people and expects to carry over 67 one million million riders this year. This report is giving me the chance to highlight Ryanairs strengths, weakness, opportunities and threats which they face now and in the near future. IntroductionStrengthsRyanair is known as Europes first low-cost, no-frills airline company. This al angiotensin converting enzyme is one of the companys strongest selling points. It carries around 34 million passengers a year across 107 locations round Europe, totalling some 266 routes. The company has a in the lead market share on most UK and Ireland routes and around 43 portion of all Dublin-London and 45 percent of all other Dublin passenger loads. The no-frills strategy resulted in the increase of customers and expansion of their operations, wherein the staff increase from an initial 57 to an amazing 3,400 staff and almost 37 million passengers. Ryanair has a strong business organisation strategy, which capitalizes on a number of winder advantages fare-conscious leisure and business travelers, sales of one-way seats based on changing demand, the use of ... ...le to compete with this. Substitute transportation such as cars and high speed trains are also a threat as customers are getting luxury treatment also at a lower price. C onclusionRyanair has established leading position within the European low-cost airline business due to a effective business strategy and expansion plan. Nevertheless, its reliance on the UK and Irish market and drop of hedging pose considerable future risks.In order for Ryanair to choke in this current climate, they should increase prices to keep up with rising vegetable oil prices. BibliographyRyanair (ND). History of Ryanair, Available at http//www.ryanair.com/en/about. Accessed 11 November 2009. Guardian(2009). Lunatic bloggers goat keep the blogosphere. Available at http//www.guardian.co.uk/media/pda/2009/feb/25/ryanair-socialnetworking. Accessed 11 November 2009.