KFC Customer Survey

KFC Customer SurveyThe primary coil(prenominal) aim of this assignment is to carry pop a customer fall over both in the interposes of the KFC and verbotenside on tap(predicate) fodder joints to find aside whether the great deal ar w troubleing for the introduction of topical anesthetic flavored add-in by KFC. Through this, to identify the influence of differences in the culture, on the success of the multinational nutriment retail. This is a puzzle out to analyze the social aspect of a differentiateicular country influencing the experienceance of the food ca utilize by a retailing order from a disparate ethnic background.ObjectivesThis squ atomic number 18 call for is carried all to prove or disprove that hoi polloi are allowing to take back topical anesthetic menu incidents along with the standard menu items world offered by KFC in its some(prenominal) eating places across the globe. base on the customer exitingness to accept or to news report their appetite for local items in KFC and how these items could help out to attract m whatsoever state and how it leave alone support the increase in sales if at all accepted by the customers, and at the equivalent how at all if introduced these items are going to surrogate the main brand items of the KFC which are already doing good in its menu.Identifying different variety of the local menu items being offered by several(prenominal) standardised type of fast-flying serving eaterys, analyzing deeply the menu items and their ingredients, the customer appealing value by those ingredients used there in. later on an in depth analysis of these items and menu ingredients , trying to do look into studies, which of them to be adopted and which pot be innovated , to develop a new product.Research questions and justificationKFC entered India in the twelvemonth 1995, as Kentucky Fried Chicken, but due to the several exhilarations by the people from many sectors against it stating that KF C is non adhereing to the food safety norms that were prevailing in India and the issues of ill treating the chicken in the farms which supply meat to KFC (ICMR, 2005)etc, this was as head followed by the agitation from the farmer leaders stating that companies equal kfc encourage farmers go away from gardening the normal crops to rear chicken. Adding to this most of the vegetarians from Mumbai treating kfc serve wholly non-vegetarian food and they never turned up in the restaurant. Due to all these reasons which ignored to study the business, cultural influence on the food consumption kfc had to leave India and it reenterd India after chaning its name to the now KFC from its past Kentucky Fried Chicken. This shows the importance of the study of cultural influences on the new market entry findings.There are several issues to be answered with this research questions.First of decision should be make on whether the people are entrusting to accept any much(prenominal) item whi ch is local in flavor. To identify this questionnaire is made with a question,Is that advisable to introduce local flavors in KFC?This is d single along with some some other questions which enquire about the position of the KFC in the minds of the customers how they are perceiving its services and the ambience at the restaurants. This is also should be done along with the questions which inquire the acceptance of the acquaint existing menu items.Question also should be raised, to identify the examine of the palettes of the marking country which type of food they are most kindle or which type of recipe they had their heart throbs for. This should be done so as to get in place the menu item which will be voted most by the general people who eat outside most of the times.Literature reviewThis is fundamentally a comparative study which also should be take into consideration the strategies of similar restaurants like KFC. So similar type restaurants like McDonalds, Texas chicken, Burger king, Subway , which are into similar signize as KFC intro the quick serving restaurants, but still these mould different menu items in each of them.McDonalds sell burgers as its main item but at the same this is taken as one of the referral because it is the initial restaurant which broke its conventional standard item belief and introduced the local menu item in India which is named as Aloo Tikki this item is rattling much popular in the outlets of McDonalds, India knowledge,2009. Texas chicken is one such(prenominal) restaurant which delas with only chicken snack items exactly similar to the KFC, hence if the items from this restaturant is also studied which one is being wish most by the people from this restaurant.Burger king is also one of the notable quick serving restaurant in India which totally relies on the burger menu items only. Coming to the subway the food sold here is full of green in nature they serve for the gourmets who are calorie conscious also. K nowing the tastes of the people visiting such varied restaurants offer enhance the knowledge of the taste of the people. Along with the consensus of which famous item is liked by them it should also be known whether they like the menu items which are local being offered by them. This will once again reconfirms the decision of introductions of the local menu item into a target market by KFC.Marie-Ccile Cervellon and Laurette Dube, 2005, made a research on how different cultures influenced the likes and dislikes in consuming a particular food. They talk abouted in detail the supposed and practical results on the dominance of the culture. This study was done in basically to study the inter-influence of cultures on food between the French and the Chinese cuisines.American Heart Association, 2010, in their curriculum to teach their nutritional experts, briefly rationalise its how the differences in the cultures, differences in the ethnicity they belong to, differences in the family backgrounds, depend upon the choice of food intake by their patients. This will really help them in formulating the sail through and through diet chart.But there are very few studies which discuss on the influence of cultures for the success of multinational fast referred retailing giants. though McDonalds is already serving with different menu items in different countries. ab initio it got its lessons from its failure in the Chinese countries, where the eight initial intervals and its standard menu, which was not eventually accepted well by the Chinese people. Then it came out with a principle to introduce the combination menu with both the local and standard menu variants.Methodology and Data collection methodsThe research is intend to use deuce kinds of data to carry out the research namely, primary and secondary coil data. Assessing the data that was already been used by the others which was dispassionate through primary sources for some other purpose is known as secondary data. Primary data is the most recent or new data that is cool itemally for the purpose mean book will for the research.Based on the aim and aim of the present study, the data should be still afresh to mold upon whether to introduce a new customized menu for India by KFC. This should be taken from the people who are intended to be the customers of KFC. The all perspective would be done in two stages where in the first stage of the primary data collection is done at the outlets of the KFC only. This could be done through the responses of the customers who walk in to KFC, from whom the primary data is still through a canvas questionnaire. Basically this research is intended only to decide upon whether is it advisable to introduce a local menu item along with the standard items that were present with the KFC. This survey process shall be conducted by any survey agencies with the aid of the survey questions designed by me and the company together , this also can be done throu gh any free online survey website or by directly put uping the questionnaire to those postal service ids which were already present with the KFC which it maintains them as part of their promotional activity to mail them for greeting them on their special occasions, or which were collected through several of their contact points.The second stage of the survey process is aimed at real introduction of the local menu item, this is to be carried out after the initial stage was complete and once any such decision was taken to introduce the local menu item and then if this is the time to decide which menu item should be introduced, based on the taste of the customers who on a regular basis eat outside of their homes in quick serving restaurants like KFC. This survey could be done at other such outlets which are similar to KFC or those which have good appeal on the gourmets, and any other such hotels or restaurants which are famous for their exclusive or multi cuisine recipes. This surve y also will be carried out online for a specific period of time till the intended sample size of the objective is fulfilled. Actual aiming sample size for online survey is 2000 people.After concluding the two types of surveys which will be done through different channels, the data collected here will be qualitatively analised utilize the statistical charts. This will enable us to go through an easy process of decision making as the figures here will disclose the intention of the people who participated in the surveys. Based on these results the recommendation ot the company whether there is a necesiity for the introduction of the local item is necessary or it is better to cut across with the existing standard items with the KFC. Once it is decided to introduce the local big H or local menu item decision to zero down(a) on which type of item should be introduced should be made. This is based on the second survey, though there will be no cover decision can be made to go out with the items or the spices being used in the survey list as is , KFC can get a clue which type of items can be liked by the people who visit the restaurants of KFC.For the second issue which is aimed at canvas the cross cultural issues of introduction of Indian food in other countries, and the cross cultural issues to be taken care for KFC. The whole data is collected through secondary source only which include internet, This whole study is based on the exploratory method of research. Exploratory research frequently relies on secondary data for its research like reviewing the available literatures and/or data, also depends on qualitative surfacees which include data collected by other researchers through informal discussions with the people involved or related to the fast food industry and the study of culture on the eating habits, employees, and the management or the competitors who can reveal different things which may be useful for carrying on the whole research successfully. And more such formal approaches of thorough in-depth interviews which were already available from the said focus groups, using of different projective methods, can also depend on the case studies or pilot studies which are already done by several rational individuals based on the primary information.Ethical issues and proceduresFair practices are followed through out the study process while collecting the data , analyzing the data. exclusively such disclosures which ever are necessary and important will be made to fulfill the analysis process. No data is suppressed or over described through the process. No stereotypic analysis will be made based on the fraud made by Ramalinga raju and his aids who had still had due respect till the case is to be finalized. No data will be collected or used which is copyright material, without the permission or only if it is free to use.Data abstractboth qualitative and quantitative to analysis of the data should our recommended league scheme to ana lyse the data in this research process. He grounded Theory approach (Strauss and Corbin, 1998) which uses the open coding, axial coding and selective coding all the tools which will be used to analyse the data obtained from in-depth interviews and extensive participation of the survey participants. to arrival at a particular theory through a less formalised and with less procedurals while maintaining rigourous data in a systematic way is only possible with this grounded theory approach and the sees its service for the data analysis more quickly.Apart from this as a part of the research process that data will be analysed by statistical package for the social sciences (SPSS), which is a software package which he is being used for data management and statistical analysis. This will help in the research process to profile the respondents to the survey.Resource RequirementThe college library facilities and the encyclopaedism support services are the best resources for the publishing co pies as well as the electronic copies of the required a literature which will be useful for literature review.Usage of both telephone and Internet facilities are very essential to carry on the fieldwork, survey which he is intended to carry on at the any of the outlets of the KFC. Continuous interaction with the store managers and other executives of the restaurant is very essential as there are key contributors for the whole research process.Frequent travelling is also can be expected to visit the place of fieldwork to negotiate and convened our research process with the help of the store manager and other authorities of the KFC.ReferencesStrauss, A., Corbin, J. (1998). Basics of qualitative research Grounded theory, procedures and techniques. Newbury Park, CA Sage.Saunders, Lewis and Thornhill, 2003. Research Methods for Business Students, 3/E. Financial quantify Press.Saunders et al., (2007), Research Methods for Business Students,4e.prentice hall publication.India Knowledge,20 09. Made for India Succeeding in a Market Where One Size Wont Fit All. Found at http//knowledge.wharton.upenn.edu/india/article.cfm?articleid=4358. accessed on 25feb2010.Marie-Ccile Cervellon and Laurette Dube,2005. Cultural influences in the origins of food likings and dislikes. Elsevier Ltd. Volume 16, Issue 5, July 2005, Pages 455-460.American Heart Association,2010. What or Who Influences Your Food Choices? Lesson Idea. American Heart Association press.cgull8m,2007. McDonalds unidentified Menu Around the World. Found on http//hubpages.com/hub/McDonalds_Strange_Menu_Around_the_World, accessed on 24feb2010.